The Smith Family

The business challenge

Most Australians are familiar with The Smith Family as a charitable organisation but few would be aware of exactly the type of services they provide in supporting disadvantaged children with life opportunities through education. The new website sought to 'share the secret' regarding the great work carried out by The Smith Family and to encourage the public to provide support for their programs through donations and product purchases.

The solution

The new website was designed with the aim to communicate the great work carried out by drawing on the vast library of images available and presenting key initiatives such as the Learning for Life child sponsorship and volunteer program. In addition to this, the website provides opportunities for the general public to provide support through donations and child sponsorship in a secure and user friendly manner. Finally, an online shop was built where visitors can purchase items such as calendars, Christmas cards and gift donations with proceeds going towards The Smith Family programs.

The website was built on Eclipse's Unity Content Management System (CMS) enabling staff at The Smith Family to easily manage content on the site and ensure visitors to the site can get the most up to date information.

The results

The website launched during The Smith Family's Mid Year Appeal and provided for significant online donations throughout that period. The Smith Family have been able to easily maintain content on the site and have distributed responsibility and ownership of content management through relevant areas in the organisation.

Visit

www.thesmithfamily.com.au